Blog Posts

Search Engine Optimisation

So what can Spin Box offer to get your site to the top?

At Spin Box we know that there is not much point of building a website if know one knows it is there. Some websites suit specific marketing or only direct marketing links, however majority of websites need to gain Search Engine traffic as it can mean a 90% increase in traffic by coming in the top 30 of a search.

From time to time we release some hints and tips for SEO, which can guild you in the right direction, but to enable a full SEO strategy, Spin Box offer the following services:

  • Website Health Check - If Spin Box has not developed your website, the first step to SEO is a complete website health check. A vital part to the start of your SEO campaign, we need to ensure that your website is legal and has been built on standard compliant code. Yep, we get geeky before we get marketing. The report provides all errors, legal implications and recommendations for your website. Spin Box can even correct your errors on request.
  • Link Build Analysis & Implementation - Quality website links is still one of the strongest methods to improve SEO. Our analysis phase provides a detailed report of Good Links and Bad Links to your website. Additionally we research and identify sources where your website link should be placed. The implementation phase is straight forward, we would remove bad links from sources and create links in directories, sites on the net to build your network online.
  • Key Word & Key Phrase Analysis - Key words or phrases are the terms used in search engines to find specific websites. These keywords identify your web pages or business. Our report analysis your business sector, recommends the right keywords as well as how these keywords should be used within the content of your website from copy to code structure
  • Google Analytics Analysis: Google Analytics provides some brilliant statistics and information, and if analysed properly can show you where your website is going wrong. Our Analytics analysis will provide real feedback on recommended changes to your website, to reduce that dreaded Bounce Rate and increase traffic to conversion! We will actually provide content change report and design change report to assist with the full SEO campaign.
  • The Do's & Don't: The Do's and Don't come from Google as well as web standards agency, W3C, informing developers and content authors how to construct and name their content. This is vital, where 70% of websites are damaging their search engine rankings because they are simply breaking the rules or have got lazy. Our report and fix service on the Do's and Don'ts for SEO, will run through your website and fix the content and pages so you don't get a wrap on the knuckles from Google.

Our other services that are combined within the SEO packages include Meta data generation, monthly reports, competitor analysis as well as the most important aspect, strategy design which is developed with you. SEO does take a little time and is an art form, so don't get tricked by agencies promising top 10 listings in Google in a short period of time for a few hundred quid, as it might be only for an obscure keyword search or results which never materialise!

For organic SEO results, it does take time, a reasonable budget behind it and a little patience, as every keyword will have a different competition level so there is no set rule. The benefits are amazing though once you are there, yes the cost and time to pave the way is scary at first, but the end results and leads generated through organic listings can transform your business. For more information use the contact us page or call on 01604 521220.