Spinbox win the JNTO contract

April 28, 2011

When the Japan National Tourism Organisation (JNTO) contract went out to tender, the main criteria was to find a web agency who had key knowledge and experience with SEO and the Sitefinity CMS

When the Japan National Tourism Organisation (JNTO) contract went out to tender, the main criteria was to find a web agency who had key knowledge and experience with SEO and the Sitefinity CMS.

At Spinbox, as a Sitefinity Approved Partner, not only were we able to demonstrate our knowledge of maintaining a Sitefinity project, but also our effectiveness at improving one. With our key online marketing experience to back us up, we have successfully won the contract to manage and improve JNTO’s UK online website as well as hosting management.

Our first port of call is to refine the existing structure and content and to optimise the website with a view to re-establish the organisation's rank in search engines such as Google. Our aim is to double the web traffic within a six month period.

Over the next year, we will also be looking at visual improvements with a possible re-design and improving the customer journey. This enables us to improve the look and feel of the site whilst optimising the SEO and accessibility from grass roots. We also want to give users visiting the site better access to key information.

The website can be viewed at www.seejapan .co.uk. Keep an eye out for the improvements over 2011!