When Spinbox Media acquired the JNTO contract several months ago, it was clear from the outset that a new design was needed to bolster their image and SEO strategy.
We set out to optimise their site
initially increasing their traffic by up to 200%. We knew however that
to gain more traffic we would need to create more keyword rich content
and maximise their existing content with better usability and design.
Using our SEO analysis software, we quickly discovered areas in which we could make an immediate difference to the website in its existing form. Our strategy was to increase traffic and optimise their integrated training functionality and then follow up with a good design. Thoughtful keyword analysis inspired the content selection which will help with search engine rankings.
Their new site still uses their
existing Sitefinity 3.7 Content Management System. We went through a
process of reskinning their existing template architecture and creating
additional pages and content. We spiced up their front-end with jQuery
to enhance both aeshetics and functionality and streamlined their member
pages in respect of modular training excercises for Trade users.
The end result is an attractive website that will yield better results in SEO and increased traffic.
Their new website can be viewed at: www.seejapan.co.uk